The era of advertising has gone from the one-to-many without feedback or active communication channels, to one-on-one and one-to-many with feedback and communication channels made possible by Netvertising. The potential consumers can now interact with an advert, make enquiries, scrounge for information, hereby influencing the consumer’s choice preference. Also it provides huge alternative to people by combining both the new and traditional advertising media with wider reach, higher impression and low cost for product advertisement. This study examines the significance of Netvertising on consumer’s choice preference by conducting a case study of konga.com and jumia.com.ng using stratified sampling technique to select its 1000 study respondents located in Lagos State Polytechnic and First gate Ikorodu.
